industryconsumer adviceluxury

Luxury License Shifts: How Brand Licensing Decisions Affect Your Makeup Drawer

bbeautyexperts

2026-01-25

10 min read

How licensing moves (like L'Oréal/Valentino) rewrite formulas, packs and where you can buy luxury cosmetics — a 2026 shopper's checklist.

beautyexperts

Contributor

Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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